Professional Development
Annual Meeting 2018, Toronto, Ontario, June 21-22

Annual Meeting – Sheraton Centre Toronto Hotel – June 21–22, 2018

Matt Battersby  

Chief Behavioural Scientist, RGA

Matt Battersby is chief behavioural scientist at the Reinsurance Group of America (RGA). He is responsible for the deployment of behavioural design throughout RGA and to its clients. He focuses on developing commercial applications of behavioural science-informed models for use in acquisition, underwriting, claims, risk management, and customer engagement.

Prior to joining RGA, Mr. Battersby was managing director and head of the behavioural science team at H+K Strategies, an integrated communications consultancy. He helped organizations implement behaviour change strategies to help meet their diverse business goals—from increasing sales and improving customer engagement, to encouraging healthier lifestyles and improving financial decision-making. While at H+K Strategies, he developed the SMARTER™ communications model for analyzing and influencing audience behaviour.

Mr. Battersby has an MSc in behavioural science from the London School of Economics and a BSc in economics and philosophy from the University of Bristol.



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Partner RE



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